Thursday, May 9, 2019
A critical review of one other poster Essay Example | Topics and Well Written Essays - 750 words
A critical review of one other poster - Essay ExampleSignificant adoption and carrying into action of business expansion and business operation st come ingies in several countries helped the organization to increase its overall mart share. On the other hand, Volkswagen can be considered as one of the leading automobile manufacturers and distributors in world(prenominal) market places. Both these organizations are strong brand names within the respective industries in this international market place.Volkswagen entered into the emerging Indian market in the year 2011. Since then the organization adopted and utilise several unique business operation strategies in order to attain significant growth rate in Indian market. The demand for both fuel efficient and luxury automobiles has significantly increased among the Indian customers in the beginning of 21st century. Most importantly, demand for fuel efficient cars drastically increased among the Indians cod to their price sensitive m entality (Kotler, 2008, p.59). The management of Volkswagen understood this demand quite significantly. They introduced vehicles in India under the tremendous brand names, such as Skoda, Audi, Bentley and Lamborghini. This strategy helped the organization to gain huge brand image in India. Therefore, this business operation strategy can be considered as one of Volkswagens major strengths in Indian market. Innovative marketing, brand awareness strategy, product innovation and innovative business operation impact can be considered as its other major strengths. Effective capitalization on vehicle pay opportunity helped Volkswagen to arrange sufficient financial resources in Indian market. In addition to this, capitalization of pass on technological resources and eco-friendly business operation practices helped Volkswagen to gain positive brand image in Indian market. variation and implementation of these strategies helped Volkswagen to enhance its
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