5 Questions Integrated Marketing Communications Essay

5 Questions Integrated Marketing communication theory - Essay ExampleAlso, a non-human character is more wishly to attract attention of the watcher in the first placeThe identification of a human with an animal is a common literary case and the relationships with animals atomic number 18 used to symbolize key passages in a childs life like integration into the society upon saving an animal from a bad situation (Lerner, Kalof, 1999). The animal double besides portrays a characters abuse of animals as the result of abuse he or she has experienced. Animals are also symbolized as loved one, as savior, as threat, as a tool, as victim, as sex object, and as an object of wonder. Animal characters may make serious products like insurance less sober and at the same time add humor and lightheartedness to otherwise common product (Inglessis, McGavock & Korzenny, 2007). manipulation of non-human character may non be appropriate for every category but it positions the product and differe ntiates it from competitors.2. transformation is essential to convert the dream to into a marketable product. Innovation directs the leader to set challenging targets (Zien & Buckler, 1997). If merchandising personnel are involved, the innovation will respond to either user needs or to challenger (Moenaert & Souder, 1990). Innovative products have been found to be successful if marketing personnel are involved than those substantial by the research and development department or the top management. Marketing communications theory which suggests that it is not enough to listen to the customer, it is essential to understand the customer (Olorunniwo, Hsu & Udo). If the product uses some new technology use up is definite to be created (Ettlie & Subramaniam, 2004).Every step has to be integrated and creating a demand would require a stepwise process involving information acquisition activities and evaluation points. Once the user needs have been place it would be easier to create dem and. The company should also be prepared to face environments that